April 12, 2004

Areva's Infographic Ad Campaign

Leafing through the New York Times today, an ad for Areva caught my eye. Not only did it tout Areva's expertise in nuclear and wind energy harvesting (the most promising "greenhouse-clean" energy sources for the post-petroleum era), but it did so in an appealing infographic style.

If the style is familiar, that's because the it was created by H5, the French collective that was responsible for the nifty animated-infographic Royksopp video (not to mention a distinctively cel-shaded Goldfrapp video). Now, who is Areva? They're the pseudo-privatized French atomic energy/weapons agency. I'm guessing that the campaign emphasizes wind power as a sop to those pesky environmentalists.

Posted by Joe Hughes at April 12, 2004 05:52 PM | TrackBack
Comments

I love that infographic-Ikea-airplane-safety-card style. Actually, I think any interesting visualization of real data is pretty neat. Makes me wish I hadn't given away my Tufte book!

Posted by: Paul on April 12, 2004 07:27 PM
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